Social Media Advertising and Media Services
Social Media Marketing is ever-changing. It’s therefore important for your business to keep up to date with the latest developments, technologies and of course, opportunities available when it comes to marketing your business on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn or Pinterest. As with many things online, those who take advantage of online marketing opportunities before others, usually have the greatest success with the least amount of cost incurred. Social Media Marketing is no different.
Platforms such as Facebook, Instagram and Twitter now filter the content that is shared by brands. This means that most users no longer see the content being shared even if they are following the brand or page on the social media platform. This leaves most businesses with no other option than to consider advertising their content in order to reach their desired target audience.
But this isn’t necessarily a bad thing. Imagine having access to almost all of the data that companies such as Facebook have in order to target potential customers for your business. With Social Media Advertising, this is exactly what you have!
Social Media Advertising: The Opportunities for Businesses:
- Drive Website Traffic: Need to drive more targeted traffic to your website? Social Media Marketing can do just that whether you want to drive traffic to your homepage or specific landing pages (recommended).
- Content Promotion: Does your business create high-quality content such as blog articles, e-books, white papers or even rich media such as images and videos? If so, driving the right people to that content can have a huge impact on the online visibility of your business.
- Social Media Retargeting: Would you like to re-target your website visitors on social media platforms such as Facebook or Twitter? These platforms offer incredible targeting opportunities that allow you business to communicate with those who are already familiar with your business, products or services.
- Social Media List Targeting: Looking to do more with your customer or prospect email databases? Social media platforms such as Facebook and Twitter also allow businesses to match customer records with their databases in order to increase communication possibilities.