Influencer Marketing - Agency Services
Social Media Influencers are having an increasingly bigger impact on the success of a company’s social media activities – and with great reason too. Influencers are today, in many cases, the modern day celebrity with a loyal following of fans interested in their stories, opinions and day to day activities. In fact, many influencers have a higher following on the mainstream social media platforms than some of the most famous celebrities in the world.
Social Media Influencers generally have a core social media platform of choice, which is often YouTube, Instagram, Snapchat or Twitter. In addition to this, it’s not uncommon for influencers to cross-market their personal brand to other platforms and by doing so can often have a slightly different follower base because of this.
Unlike celebrity endorsements, which tend to be reserved for large brands, social media influencer marketing can work for literally any type or size of business. What matters is that your brand has a story to be told and a target audience base that can be reached. If you have these ingredients in place, a social media agency with a network of influencers can easily target the right type of personality to help you prmote your brand and brand stories.
Influencer Marketing Service Overview
- Social Media Influencer Targeting and Outreach: Identifying the right type of influencers to promote your brand, product or services can be a difficult task and goes beyond simply understanding the type and quality of content that needs to be created and shared. At Nexa, we not only identify social media influencers, but we also check their backgrounds, profiles, quality of previous work and content and the types of brands that they have engaged with previously. We also have a deep understanding of what it takes to engage them commercially and manage the entire process from targeting, outreach, contract creation and payments (if required).
- Key Performance Indicator Setting and Monitoring: We often hear stories about how social media influencers have engaged with brands, but not produced the type, quality and volume of work expected. Our extensive experience in managing social media influencers means that we work hard with the brands we represent to identify and agree on the specific deliverables expected of an influencer. We then ensure that this is communicated and contracted to remove any future ambiguities and then vet the quality of work produced and shared, monitor its performance and create detailed reports of the results.
- In-depth and Independent Reporting: It can be dangerous to rely on the reports provided to brands by Social Media Influencers as an indicator of performance. Therefore, our team produce detailed, independently verified reports using the type of enterprise-level reporting tools that most influencers would not have access to.